Sunday, April 17, 2011

What production elements were used to get these stories across?

Lesson Plan:
  • The story
  • Writing the script and storyboard
  • Research
  • How to do great interviews.
  • Using text to get your message across
  • Choosing images to tell the story 
Now it's your turn! Create a 30 Second PSA about something you would like to see changed for the better in your community or school.

  • In teams: write down three things that you really want to see changed for the better in your neighborhood or in your school. 
  •  List possible topics that relate to your issue. For example, if your issue is pollution some topics might be recycling, water pollution, or planting and maintaining more trees. Pick the topic that most interests you.
  • Vote on an idea that your team can accomplish during the workshop.
  • What type of words should flash across the screen to convey your message or goal? 
  • Think of a catchy phrase or slogan.
  • How could you discuss the reasons in the video? How do you convince people to listen to your message?
  • What are your facts? 
  • How will you share these facts dramatically?
  • Create a storyboard with text and sound.
  • Cast your talent.
  • Write text on teleprompter boards.
  • Rehearsal

The Camera: 
  • Basic camera tech
  • How to compose and light your image.

  • Recording on small format cameras.

  • Garage Band basics

  • iMovie basics

Uploading to Youtube

Media Outreach:
  • Using social media to get your word out to a large audience.

The Ad Council works closely with the advertising agency and sponsoring organization throughout the (approximate) 9-month process to develop a campaign which involves 6 major stages: 1) research and planning; 2) strategic development; 3) creative development; 4) production; 5) distribution/media outreach; and 6) monitoring and evaluation.
After a campaign is produced, the Ad Council distributes the PSAs to the media who donate free time and space to our campaigns. Specifically, we distribute our PSAs via a nationwide network of over 33,000 media outlets that includes TV and radio stations, print outlets (i.e. magazines, newspapers), outdoor (i.e. billboards, bus stops) and the internet (i.e. web banners). In addition, we utilize current technologies such as social media (i.e. Facebook, MySpace), texting, video email, satellite radio and interactive television.

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